Theory and Practice of Traditional Chinese MedicineDr. James ChangDAOM, L.Ac., Dilp. O.M. (NCCAOM), about me Blog / Education ServicesAcupuncture Herbs Medicine Tui NaDiscover the universe within yourself. Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible.Speak directly to users using you not I or we.Our HistoryAsk QuestionsEmail meContact